Gionee emphasizes on how the M5 Lite can cause ‘One Stress Less’

10 Feb,2016

By A Correspondent


Gionee has unveiled a new campaign for the Marathon M5 Lite smartphone. The launch campaign, titled One Stress Less, sheds light on the constant stress in everyone’s life i.e. the stress of low battery. Due to the increasing role of smartphones, the very thought of having a low battery puts people under pressure.Consumers today love to be connected on the go and are always on the lookout for powerful devices and M5 Lite answers exactly that.


Arvind Vohra, Country CEO & MD, Gionee India said, “Big battery smartphones has been a focus for Gionee and the Marathon series has been receiving phenomenal response from the consumers. Battery still remains a huge concern for smartphone users. With Gionee’s innovation and power driven technology, an exceptional battery life and powerful multimedia experience, the Marathon M5 Lite surely ensures better communication and experience. We are sponsoring the Pro Kabaddi League and the campaign is in sync with the sport highlighting the power packed performance of the Marathon M5 Lite.


The campaign has been conceived by And And Brand Partner and will be supported on digital.”The continuous ‘Charger’ chant is a nod to the raiders in Kabaddi. Thus, the stress of low battery is established along with Gionee’s association with Pro Kabbadi League”, says Anand Suspi, Creative Director.


The Marathon M5 Lite is powered by 4000 mAh battery providing a standby time of 450 hrsand a 32.7 hrs of talk time. The 4G LTE enabled smartphone supports Dual 4G SIMs along with OTG connectivity. The device is inbuilt with a smart power consumption system especially under Extreme mode; it can provide a talk time of 3 hours and standby time of upto 32 hours even if there is only 5 per cent of power left. The M5 Lite can be charged comparatively faster and is also capable of reverse charging – it can be used as a power bank to charge other mobiles at the same time.


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