‘Get certified, get ahead’ urges Simplilearn in new campaign

12 Feb,2016

By A Correspondent


Simplilearn, a certification training provider, launched its first television campaign titled ‘Get certified, get ahead’ with internationally acclaimed actor Irrfan Khan. The campaign aims to encourage working professionals to break their inertia and pro-actively shape their careers by acquiring new technology skills and certifications.


Conceptualized by Bangalore-based agency, Propaganda, the TVC urges every working professional to take charge of his or her career in order to get ahead and not depend on luck. With Irrfan’s powerful message, the TVC compares the workplace to a game of chess where every professional’s goal is to make it to the next level. And how, the protagonist took matters of his career, like certification training from Simplilearn, and zoomed ahead of others to become the boss and occupy the cabin, which symbolizes success in corporate world.


Simplilearn’s ‘Get Certified, Get Ahead’ campaign marks how ‘edu-tech’ has come of age in India, and is becoming mainstream. There is a greater need among professionals to re-skill themselves at a time when new technologies evolve in workplaces every few years. This national campaign highlights Simplilearn’s plans to increase the visibility of its online certification courses in trending categories such as Big Data & Analytics, Digital Marketing, Cloud Computing, Project Management, and IT Security to white-collared professionals spread across Tier-I and Tier-II cities.


Expressing his views on the campaign, Kashyap Dalal, Chief Product & Marketing Officer at Simplilearn said, “Acquiring new in-demand skills through industry acclaimed certifications is a guaranteed way for professionals to get ahead in their careers. This is also one of the biggest requirements for industry to grow, as talent availability is regularly sighted as one of the biggest challenges by Fortune 500 CEOs. Through this national campaign on television and digital channels, I see Simplilearn playing a much more active role in the skill building needs of working professionals as well as enterprises in India.”


On the idea behind the campaign, Priya Jayaraman, Co-Founder & Business Director, Propaganda added, “The Simplilearn campaign touches upon real corporate aspirations and a way to achieve them. Each of us dream of getting ahead in our corporate life, and do not know how to go about it. The reason to rope in Irrfan Khan was that the story needed to shake every working professional out of an inertia of not having done much about planning their career. People associate with Irrfan for his unassuming take on life, being the voice of reason and optimism. We intentionally kept it a simple narrative to let the power of the message echo with a working professional’s sentiments.


The campaign is on air and will be live across digital and radio channels.


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