#ThingsYouGiveUp invokes enormous participation from social natives

19 Jan,2016

By A Correspondent

 

Health food brand GAIA Good Health recently engaged with their audience on social media when they partnered with Xebec Digital to launch their latest campaign. The campaign #ThingsYouGiveUp saw people share stories with the brand about the various things they give up in pursuit of their dreams and ambitions.

 

The social media chatter created by the campaign resulted in a nationwide trend for two days.

 

Dolly Kumar

Speaking about the campaign, Gaia Good Health CEO Dolly Kumar said, “Today’s individual is aspiring and does not mind giving up health on occasions to meet daily targets and achieve dreams. But there is always a room to compensate by making those smart choices. That’s where GAIA wanted to fit in.”

 

 

Sowmya Iyer

Sowmya Iyer, CEO, Xebec Digital, said, “The idea was to make people realize that in this faced-paced life, health knowingly unknowingly does take a beating. That’s where GAIA as a health brand ran a contest on twitter asking people to share their stories where they have given things up to achieve their goals.”

 

“The contest was designed in such a way that people started realizing how they neglect health. The brand started receiving stories of confessions and resolutions to walk the path to good life,” said Sowmya Iyer, CEO, Gaia Good Health.

 

As the brand asked people to share their story of compromises, its social pages saw people confessing and then realizing the importance of health through the #ThingsYouGiveUp campaign. This created a social chatter with the brand handle receiving 35,804,506 impressions, 4,708 tweets, 2,675 mentions and 700 retweets.

 

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