Teesort ropes in Rannvijay Singh for new campaign

20 Jan,2016

By A Correspondent


Online fashion brand Teesort.com announced that it has signed up youth icon Rannvijay Singh as the brand’s face for its maiden advertising campaign. A film featuring Rannvijay will spearhead the campaign that is slated to go live next week on TV. Teesort also said it will make an aggressive marketing push to promote its TSX brand in smaller cities across India. Digital and print advertising in leading national and regional newspapers will support the TV campaign.


Alok Agarwal, Co-founder at Teesort.com said, “Rannvijay is the youth icon of the country and represents energy, speed, aggression and attitude, which is what our brand TSX as a fashion brand is all about. He has a tremendous fan following and will help us in connecting with our audiences. This campaign is an important step in our strategy to grow mass awareness for the TSX brand across tier I, II and III cities.”


The Teesort film features Rannvijay and two other actors communicating with each other by pointing to the messages on t-shirts they are wearing. The idea behind this concept was to communicate the essence of the Teesort brand as a statement of personal expression.


“Teesort came into existence to address the need for a value brand in the online segment. Today we are one of the leading online fashion brands and our products get close to a million views a day, across all platforms. With our partnership with Ranvijay and new marketing campaign we expect to double our revenues in the fiscal year 2016,” said, Atul Agarwal, Co-founder, Teesort.com.


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