Taproot announces senior level appointments

19 Jan,2016

By A Correspondent


Ayesha Ghosh

Taproot has appointed two senior resources into its fold. Ayesha Ghosh joins Taproot as the General Manager while Ninad Umargekar has joined Taproot as the Head of Strategic Planning.


Having studied Economics and Advertising in Delhi, Ayesha spent most of her working years in Mumbai. In her previous assignment, she was heading the Mumbai office of Contract where she spent 14 good years. At Contract Ayesha was involved with the integrated communication planning on brands like Shoppers Stop, Asian Paints, Cadbury and Star Plus among others. She also worked closely with the Design, Digital and Core Consulting divisions of Contract. A voracious reader and foodie, Ayesha is also a fitness enthusiast.


Ninad Umargekar

After studying Mathematics and doing an MBA, Ninad worked with IMRB in quantitative research followed by six years at Lowe. At Lowe he started with channel planning and then moved to brand planning working on a wide variety of brands like Lifebuoy, Hit, BookmyShow, Finolex among many others.




Agnello Dias

Commenting on Ninad’s appointment, Agnello Dias said: “Strategic planning is a key discipline that we are focusing on and Ninad’s arrival helps us take a significant step forward in that respect. He has a sharp mind and the ability to be precise with people observations. A trait we respect and admire as that is what has seen us produce some really powerful work in the past.”



Umesh Srikhande, CEO, Taproot said, “At Taproot, the endeavour is keep adding value to the brands entrusted to us. Strengthening our relationships, growing our talented people, adding sharpness to our counsel and overall adding more depth to everything we do. And that is where hiring senior talent like Ayesha Ghosh becomes important. Her high levels of maturity, cross category experience, her strong people-team skills and her bias for good ideas will mean a happy and meaningful addition to our bandwidth.”


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