Spidey to cast his web on Sony PIX for the entire day

22 Jan,2016

By A Correspondent

 

The entire series of Marvel comic’s superhero Spider-Man will be shown in the form of a movie marathon as part of Sony PIX’s Spidey PIXathon. Spider-Man, Spider-Man 2, Spider-Man 3, The Amazing Spider-Man and The Amazing Spider-Man 2 will play back to back from 10:00 am onwards on Tuesday 26th January on Sony PIX.

 

Apart from the telecast, Sony PIX has also arranged to bring a copy of ‘Daily Bugle’ a fictional New York City tabloid newspaper from the Spider-Man world to India. This is the original copy of the newspaper used in the movie Spider-Man 3 and PIX is going to make it available for viewing across multiple cities in India.The newspaper will be making its round across Hard Rock Café outlets in Mumbai, New Delhi, Bangalore and Hyderabad starting 15th January, 2016.

 

A robust marketing plan has been put in place to promote the PIXathon with special focus on social media. Apart from an exciting contest, where in winners canwin exclusive Spider-Man merchandises, PIX will do an all India tour with the original ‘Daily Bugle’ engaging with fans and followers of Spider-Man. The Sony Pictures Networks will be utilised to the fullest to promote the PIXathon.

 

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