Smart is now stunning in Titan’s latest ad film

29 Jan,2016

By A Correspondent


Titan in partnership with technology giant HP Inc. has launched their latest TVCs, celebrating JUXT as a confluence of tradition and technology, with good design and smart function.


The two ad films for JUXT highlight the essential features of the smartwatch in a humorous way, starring Bollywood film director, screenwriter, and cinematographer Kabir Khan, singer and composer Pritam, and actor and comedian Vir Das. The TVCs capture the three celebrities engaging in friendly banter with each other, with JUXT keeping them honest, prompting them to ask, “Couldn’t you just be stunning?”


Elaborating on the concept behind the JUXT TVC, Sirish Chandrashekar – Marketing Head, Titan said, “Titan JUXT is a strategic move by the brand to continue to be relevant to the fast-evolving modern consumer and infuse energy into the brand. The communication is sharply targeted at creative entrepreneurs, for whom social networks form a fundamental part of their lives – professional and personal. The stunningly designed Titan JUXT with its smart features will enable them to stay connected always.”


“We have tried to leverage the quirky and interesting personalities of our three celebrities who dominate their respective creative fields in the making of this campaign. They occupy many worlds at the same time and have truly high regard for craftsmanship and beauty. With subtle humor and genuine performances from Pritam, Kabir Khan and Vir Das both ads have a charm that is quintessentially Titan,” shared Tithi Ghosh – Senior Vice President, Ogilvy Advertising South.


The TVC speaks to the modern multi-faceted man who is constantly on the move, keeping himself connected and informed. Titan JUXT, with features like privilege reveal, world time, activity tracker and notifications, is a stunning timepiece offering the best of technology and style, without being intrusive.


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