Roopak Saluja to present session at ADFEST 2016

28 Jan,2016

By A Correspondent


Roopak Saluja, Founder & Chief Executive Officer at The 120 Media Collective in Mumbai will present an entertaining and informative session titled “Content is King. Distribution is God!” At ADFEST 2016, Saluja’s session will examine whether the distribution, monetization, engagement and promotion of content deserves more focus.


“The wisdom of investing not just in content but in platform creation and longer-term audience building is rapidly striking brands the world over. As we navigate the flux, new business models evolve and hybrid organizations emerge, ones that allow for the building of content brands direct-to-audiences,” says Saluja.


“During my session at ADFEST, I’d like to take the audience on a journey to help them see how distribution is emerging as the battleground for engagement. The lines have blurred between platforms and screens, bringing creators and audiences closer together than ever before.”


After beginning his career in account management at Young & Rubicam Budapest, Saluja became an entrepreneur in 2006 with the launch of Bang Bang Films, which was named India’s second fastest growing company across all sectors in 2010. From Bang Bang Films he launched three other subsidiaries – Jack in the Box Worldwide, Sniper and Sooperfly – which now form The 120 Media Collective.


“Roopak has successfully switched from advertising to entrepreneurialism and is now leading one of India’s fastest growing content production companies. I think delegates at ADFEST this year will learn so much from his session about the art of blurring the lines between communications, entertainment and technology,” says Jimmy Lam, ADFEST President.


Saluja will present the session on Thursday 17th March from 16.00 – 16.45 pm.


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