Max Life Insurance introduces a refreshed corporate logo

22 Jan,2016

By A Correspondent


Max Life Insuranceand Mitsui Sumitomo Insurance have announced its new logo in line with the recent demerger of Max India Ltd. Max Financial Services Limited (MFS), a part of the US$ 2 billion Max Group, is the holding company for Max Life, India’s largest non-bank, private life insurance company. Max Financial Services owns and actively manages a 72.1 per cent stake in Max Life Insurance Company Limited, making it India’s first listed company focused exclusively on life insurance and Mitsui Sumitomo Insurance is a member of MS&AD Insurance Group which is amongst the leading general insurers in the world. Headquartered in Tokyo, Japan, MS&AD Insurance Group has presence in 39 markets globally and experience of over 120 years in general insurance.


Thelogo has been redesigned to make it more contemporary while retaining the essence of its existing components that project the focus of the company on being committed to doing what is rightwhile securing the financial futures of our customers. The changes in the logo are as follows-:


Please find below a graphical representation of the changes for your better understanding-:

1)   Change in Logo


1)   Change in JV Line



About Max Life Insurance Co. Ltd. (

Max Life Insurance, the leading non-bank promoted private life insurer, is a joint venture between Max Financial Services Ltd. and Mitsui Sumitomo Insurance Co. Ltd. Max Financial Services Ltd. is part of the Max Group, which is a leading Indian multi-business corporation, while Mitsui Sumitomo Insurance is a member of MS&AD Insurance Group, which is amongst the leading insurers in the world. Max Life Insurance offers comprehensive long term savings, protection and retirement solutions through its high quality agency distribution and multi-channel distribution partners. A financially stable company with a strong track record over the last 15 years, Max Life Insurance offers investment expertise. Max Life Insurance has the vision ‘To be the most admired life insurance company by securing the financial future of our customers’.


For more information, please contact


Max Life Insurance Co. Ltd.                     Ryan Alan Marshall+91 9810 047944


Ketchum SamparkVarun Chopra /  Akanksha Gurjar +91 9811241427 / 9555517522;


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