HarperCollins chronicles Dr Subhash Chandra’s life in new autobiography

22 Jan,2016

By A Correspondent

 

Leading publihser HarperCollins India has announced the launch of the autobiography of Dr Subhash Chandra of Chairman of Zee and Essel groups. The book is an unusually candid memoir of a truly desi self-made businessman who came to Delhi at age twenty with seventeen rupees in his pocket. Today, he has a net worth of $6.3 billion and annual group revenues of in excess of $3 billion. Senior journalist Pranjal Sharma helped put the book together.

 

Dr Chandra, the promoter of Essel Group and Zee, is an unlikely mogul. Hailing from a small town in Haryana, where his family ran grain mills, Chandra has been a perennial outsider, repeatedly aiming high and breaking into businesses where he was considered an interloper Starting work as a teen to pay off family debts, Dr Chandra had to rely on bluff, gumption and sheer hard toil to turn things around. A little bit of luck and political patronage saw him make a fortune in rice exports to the erstwhile USSR.

 

Always a risk-taker, Chandra then had the vision of getting into broadcasting early, even as established media players failed to see its potential. Zee TV, India’s first private Indian TV channel, changed the rules of the game and tickled the fancy of a public starved of entertainment.

 

Several gutsy initiatives followed, though not all of them were successful. Chandra’s attempts to launch satellite telephony and a cricket league came a cropper. But the man continues to reinvent himself; he is now also focusing on infrastructure and smart cities.

 

The book was unveiled by the Prime Minister on Wednesday and then a day later amidst much fanfare at the Jaipur Litfest.

 

 

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