Happ Post launched for ‘sunshine’ take on news

07 Jan,2016

By A Correspondent

 

Senior media professionals Pradyuman Maheshwari and Sorbojeet Chatterjee have announced the launch of Happ Post, an apps- and web-based news offering that promises a “sunshine take on news”. * See Disclosure

 

Notes a communique: “As per the United Nations, India ranks an appalling 117th on the Global Happiness Index. Surprisingly, many countries including China, Iraq and Pakistan are ahead of India. There is a a clear need-gap for a positive news offering that provides a viable alternative to sensational headlines and a fixation for negativity.”

 

Happ Post is available as a native app for iOS and Android devices as well as a web offering on www.happpost.com. Maheshwari is a senior journalist and entrepreneur with experience across leading medium platforms. Chatterjee has cross-functional and cross-platform leadership experience across marquee consumer facing brands like Zee TV, AajTak, DNA and Neo Sports.

 

Said Maheshwari who is Co-Founder and Chief Content Officer: “There is clearly an unarticulated need amongst evolved news consumers for positive content and Happ Post will not just focus on special feature stories but more importantly look at daily news with a ‘sunshine’ lens.Curated news is the first launch under the ‘Happ’ umbrella and the ambition is to create specific product lines and services that are true to the ethos of being a harbinger of happiness.”

 

Added Chatterjee, who is Co-Founder and CEO: “Disruption and innovation have been the cornerstones of the entire startup movement. However, there has been very few ‘game-changers’ in the content space. Happ Post is disruptive, relevant and above all – an idea whose time has come.”

 

The app can be downloaded at http://onelink.to/bbuvww

 

*Disclosure: Pradyuman Maheshwari is also Founder, Editor-in-Chief and CEO of MxMIndia

 

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