Fountainhead is now Fountainhead-MKTG

28 Jan,2016

By A Correspondent

 

After the recent acquisition of Fountainhead Entertainment by the Dentsu Aegis Network, Fountainhead and psLIVE India will be merged to form Fountainhead-MKTG. For the record, MKTG is a leading global lifestyle-marketing agency with its headquarters in New York. Fountainhead Entertainment is a 20-year-old experiential marketing and events agency with over 200 employees and offices in  Mumbai, Delhi and Bangalore.

 

The first phase of this merger will focus on knowledge transfer, import of technology and training while equipping the group for more effective service. The aim is to increase the effectiveness of experiential marketing and direct consumer marketing by using group expertise and knowledge.

 

With this influx of international expertise, safety standards, design and technology, Fountainhead MKTG will attempt to raise the bar when it comes to producing events within the country. “While officially we are a full-service marketing agency, in reality we are a creative group of people who come to work everyday to create unique, disruptive and innovative projects for our clients,” said Brian Tellis, CEO, Fountainhead-MKTG.

 

Another high emphasis area will be the creation of intellectual properties for brands that will be supported by all of the Dentsu Aegis Network.

 

Ashish Bhasin, Chairman & CEO – South Asia, Dentsu Aegis Network, added: “In India, the lifestyle marketing solutions market is growing at twice the rate of the ATL market. With Fountainhead, a leading player in India and MKTG, a leading global player, we now will have the best offering of global standards, through Fountainhead MKTG. This is another big step forward in helping us achieve our mission of being the second largest agency group by end 2017 in India, overturning for the first time the existing ranking which has historically been in place for over 80 years in India.”

 

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