‘What’s your Torapanti’, asks Camlin in latest campaign

09 Dec,2015

By A Correspondent


To announce the launch of its new pen variety, Camlin has unveiled a campaign that details the features of the new product – Tora. Considering the changing mind-set of youngsters, who generally use blue or black pens and are looking for a way to express themselves, Tora is available in a variety of colours that allows fun seeking youngsters to express creativity, and add fun to life. The objective of the commercial is to bring home these benefits.


The TVC is a high energy rendering of crazy fun things one can do using the new Tora Pens from Camlin. The film shows the pen being used in different situations and on different surfaces where we see fun loving youth expressing themselves while capturing their emotions through its lyrics and imagery.


Gautam Pandit, Sr. Partner & Executive Creative Director, RK Swamy BBDO said, “Youngsters have always believed in seeking fun and defying norms. As far as writing and drawing goes, Tora pens with their vibrant range of colours, resonate with their personality and identifies with their affinity for colour – be it in their choice of clothes, hair colour, accessories, shoes and so on. ‘Torapanti’ is a personifies this spirit as a coinage that brings together the brand name ‘Tora’ and ‘Panti’, which is the urge to do crazy fun things. The baseline ‘What’s your Torapanti?’further appeals to the youth to come forward and show their true fun colours.”


Saumitra Prasad, CMO-Kokuyo Camlin said: “With the launch of Camlin Tora, we are looking at revolutionizing the pen market. This product is a result of extensive market research and Japanese engineering, and it enables the consumer to express with creativity. Our new TV campaign on Tora takes the consumer into the colourful and expressive world of Camlin Tora. I am sure that once our consumers use Camlin Tora pen, they would not like to use any other pen.”


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