Top 5 “Gamechangers” on Hindi GECs in 2015

24 Dec,2015



2015 has been an odd year for Hindi GECs. While long-running hits like Yeh Hai Mohabbatein, Saath Nibhana Saathiya, Kumkum Bhagya, Diya Aur Baati Hum and Sasural Simar Ka continued to dominate, most new launches failed to get going, many of them wrapping up even before the year ends.


While the list of Top 5 gamechanger shows of the year for 2013 had a lot more variety, the 2014 list was a bit of a stretch, in the absence of any real impact properties besides Yeh Hai Mohabbatein. The 2015 list below has a peculiar problem of its own – It relies heavily on one genre (mytho-historical) which in not exactly on the ascendancy. The 2015 list lacks conventional daily soaps, where long-running shows have towered over new launches in a hopelessly one-sided battle that the former have been winning for over three years now.


5. Siya Ke Ram: Star Plus’ Siya Ke Ram makes it to this list largely for being a well-managed launch that ensured that the show opened very well. The interpretation of Ramayan is interesting, but the show lacks that operatic feel Mahabharat on the same channel had. Perhaps we would see more of it as the story progresses. Much else Star Plus launched this year did not work, but Siya Ke Ram has the ability to reverse that as it enters its third month soon.


4.Sankatmochan Mahabali Hanuman: It’s perhaps the least-talked-about GEC success story of the year. On a platform where a regular fiction show struggles to cross 0.3 TVR, Hanuman has been clocking 1.5+ TVR consistently, with time-spent numbers at par with category leaders like Diya Aur Baati Hum and Kumkum Bhagya. The success of Hanuman, albeit limited by its platform’s current potential, proves yet again that viewers will discover engaging content, however cluttered the environment is.


3. Chakravartin Ashok Samrat: The Colors show completes the hat-trick of mytho-historical shows on this list. The show has been on-air for about a year and perhaps past its peak too. But Ashoka has been the pillar (no pun intended) around which Colors built its strong challenger position to Star Plus during this year, overtaking it with great regularity in recent weeks. It also clearly separated Colors as being a variety-centric family platform, in contrast with Star Plus’ female-targeted fiction positioning.


2. Bhabhiji Ghar Par Hain: &TV may have taken its time to find its feet, but its driver show, the modestly-mounted but sharply-written comedy Bhabhiji Ghar Par Hain, has managed to find an audience on its own. Fiction comedy is perhaps the most difficult genre to create formulaic hits in, given that a lot depends on performances and consistency of writing, episode after episode. This somewhat-saucy comedy has ensured &TV enters 2016 with at least one winner on hand.


1. Naagin: There’s one thing common to this list in 2013-15: The winner stood head and shoulders above the rest. It was Comedy Nights With Kapil in 2013 and Yeh Hai Mohabbatein in 2014. This year, the extent of Naagin’s success has taken everyone by surprise.


While those two list-toppers grew from modest beginnings to positions of strength, Naagin was a runaway hit, opening at levels most hit shows aspire to peak at, and growing further from there.


Naagin deserves credit for infusing zest in an oft-told story, and upping the level of visual treatment and histrionics. But it’s also further proof of the Indian obsession with all things supernatural. And how that Naagin has hit the mark, watch out for more supernatural and creature stuff in 2016. You have been warned.


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