Thums Up brings back toofani thunder with Salman

30 Dec,2015

By A Correspondent

 

Popular cola brand Thums Up has unveiled a new TVC-led campaign titled, ‘Main Hoon Toofani’ that is in line with its long-running creative message of adventure and machoness.

 

The ‘Main Hoon Toofani’ campaign seeks out the new generation that has the attitude, commitment and potential to bring out any positive change, notes a communiqué. The TVC has been created by Leo Burnett, led by Sachin Das Burma. Commenting on the campaign, Burma said: ‘Thums Up has always been the drink of people who have a sense of restlessness and thunder within. Restlessness to get what they want, to go beyond, to achieve what they set their hearts and minds to. This year too, the campaign reflects the attitude of the brand, and the people who have made it the numero uno cola in our country. The narrative this year is to showcase ‘I will not settle for anything less’ and the no-compromise belief of the Thums Up drinker. This is where the ‘Main Hoon Toofani’ philosophy comes alive.”

 

The new 360 degree campaign leverages mass media on OOH sites in the core markets of Thums Up. The campaign also leverages key social media platforms of Youtube, Facebook and Twitter.

 

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