The ‘Man from Motilal Oswal’ emerges again with a new preachy campaign

02 Dec,2015

By A Correspondent


In recent months, India has emerged as the world’s fastest growing market for mobile trading. On the NSE alone, the turnover of mobile transactions has increased by 130 per cent over the past year, from Rs 50,800 crore to Rs 116,186 crore.


It is estimated that the number of people trading and investing in equity market through the mobile platform is likely to garner about 15-16 per cent of the total trade done on the stock exchanges in the next three years.


To highlight this transition, Motilal Oswal Financial Services Ltd has unveiled a new campaign using the character from their popular ‘The Man from Motilal Oswal’ (MFMO) series. While the earlier commercials had the lead character portray a slightly serious role; giving advice to investors, in the new ad he has a relaxed demeneaour and helps clients use the Motilal Oswal Mobile Trading App to the best of its capabilities.


Moving away from the template of the earlier ads which had a feel of a film trailer, the new ad packs in subtle humour derived out of the situations portrayed in the film. The screenplay of the film is also intriguing. The lead protagonist appears in unusual manner in every situation and helps his clients only for one to realize that he actually resides in the App. And that revelation happens with a punch when one of the characters in the end, innocently asks – ‘Button dabane se aap aajate hain’ and MFMO cheekily replies ‘App ki Kasam’. Overall, the film  make its point in an interesting manner.


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