Suresh Balakrishna quits IPG, to join WPP’s Kinetic

04 Dec,2015

By A Correspondent

 

Suresh Balakrishna, CEO of the IPG Mediabrands agency BPN (short for Brand Programming Network) who also led media agency Initiative’s non-global accounts as well as Rapport, the out-of-home agency of the group, has resigned. He is set to join WPP’s out-of-home agency Kinetic India as CEO South Asia and Middle East in January 2016. For Balakrishna, although it’s a shift from a manifaceted CEO of a media agency to an essentially outdoorsy company, the regional role is definitely a huge plus. Plus his reporting will be directly to Global CEO Mauricio Sabogal who was incidentally Global CEO of BPN before getting into Kinetic.

 

Confirming the development, Shashi Sinha, CEO – India, IPG Mediabrands said: “I am sorry to see Suresh go. He’s been a great asset to the company and an excellent professional.”

 

Said Balakrishna: “I have had four very exciting and fulfilling years here. Having said that I am looking forward to my new role. WPP is the world’s largest advertising group and Kinetic is India’s largest OOH company, so taking an established company to greater heights in the South Asia and Middle East region will be a challenge which I am looking forward to.”

 

Balakrishna who has donned many hats in media and advertising has been with IPG since January 2012.He will be with IPG till December 31.

 

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