Star India can now officially say ‘Meri Maa’

04 Dec,2015

By A Correspondent


Star India has announced that it has successfully completed the integration of the broadcast business of Maa Television Network. With this integration, Star India enhances its outreach to South India markets, specifically Telugu-speaking viewers.


With a bouquet of four channels, namely maa, maa Music, maa Movies and maa Gold, the Maa TV Network has a formidable presence in Andhra Pradesh and Telangana. However, it may be noted that as per BARC Week 47 ratings, ETV Telugu is a clear numero uno in the Telugu GEC genre. Maa is second with Zee Telugu a close #3.


Said Star India CEO Uday Shankar in a statement: “We are pleased to announce the completion of the integration of the broadcast business of Maa Television Network, a journey that we had embarked upon in February, earlier this year. We are very impressed by the solid creative core and quality and depth of the management team at Maa Television Network and are delighted to welcome them to the Star family. The acquisition fills a critical gap in our portfolio and will allow our advertisers targeted access to the large Telugu speaking population. We plan to invest further in this important market to fundamentally change the content quality paradigm. I am confident that team Maa under the leadership of K. Madhavan will transform the content experience for Telugu viewers.”


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