Senthil Kumar is JWT Chief Creative Officer

16 Dec,2015

By A Correspondent


Senthil Kumar has been appointed Chief Creative Officer of J Walter Thompson India


Announcing the development, Tarun Rai, CEO, J. Walter Thompson South Asia said, “It’s a new world of communication. Creativity is no longer only about the 30-second TVC but has to work across various platforms. For this New World of communication, I needed a New Age creative chief—someone who thinks Digital First. “Senthil is extremely talented, is focused on work and always leads from the front. His passion for excellence and his boundless energy is infectious. He will partner me in raising the bar of our creative product, building our clients’ brands and attracting the best talent in the industry,” he added.


“I am thrilled to lead J Walter Thompson India as its Chief Creative Officer,” said Senthil on stepping on to the new role, adding:  “The opportunity to partner Tarun in steering India’s largest agency into the future, challenges and motivates me. [I] am proud of our current creative firepower across the country and our collective ambition will be to spearhead marketing success stories for our clients with world beating ideas. The way forward is not just language neutral and media agnostic ideas, but to invent platform specific creative solutions that solve business problems.”


Said Matt Eastwood, JWT’s Worldwide Chief Creative Officer,  on the appointment: .”Senthil is the definition of a modern ideator and leader who thrives on constantly exploring the power of new technologies and platforms to create truly pioneering work,  Senthil will be working closely with Matt Eastwood and is on the J  Walter Thompson Global Creative Council.


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