Sania Mirza appointed brand ambassador for Kesh King

23 Dec,2015

By A Correspondent

 

Sania Mirza has joined the club of celebrity endorsers of Kesh King, the leading ayurvedic hair care brand in India, owned by Emami Limited. Sania will be endorsing the hair oil and shampoo variants of Kesh King.

 

Kesh King is also endorsed by celebrities like Juhi Chawla nationally except the southern markets for which Shruti Haasan has been roped in very recently.

 

Announcing the brand association, Priti Sureka, Director, Emami Limited said, “The ayurvedic hair oil category is one of the most dynamic areas of growth in the Indian hair care market. With the growing environmental pollution, today’s youth is getting inclined more and more to ayurvedic formulations to control hair damages. A young, dynamic and super successful brand ambassador like SaniaMirza, who commands respect and appreciation among millions, is a perfect brand fit for Kesh King which offers the best of holistic hair health solution.  Bringing in SaniaMirza as an endorser to this brand will help us generate enough attention among its target markets and audience.”

 

Kesh King’s association with Sania Mirza is expected to be manifold. Sania, as a young sports icon, has an universal geographic, demographic and psychographic appeal. She is a credible brand who can help Kesh King not only to reach out to untapped geographies and SECs in the country, but would appeal to all those existing and potential consumers who lead an active life especially outdoors, where environmental pollution tends to have damaging effect on hair.

 

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