OLX launches #OLXMadAds

14 Dec,2015

By A Correspondent


OLX has unveiled #OLXMADADs, a unique platform which enables users to sell their products in a fun way.


#OLXMadAds is a one of its kind initiative by the brand as it promotes user-generated content in form of video ads. Sellers can now create their own video ads in seconds and tell the world about their products in an engaging way through 10 specially created characters that not only inform but also entertain. Thus bringing in a completely new dimension to selling, by making it fun.


The agency has made sure that the entire process of making these MadAds is simple and convenient for users.  Just a few clicks and your version of MadAdis ready to sell your product.


The 10 characters created by Leo Burnett are Astronaut Nasa Musa, YogaNandShri, Bomb Bomb Bole, Dr Threesome Awesome, Death of Elizabeth, Lallan Top, Law-D Lady, Mr. Bananas, AachooPichoo and Silly Lilly.


Gaurav Mehta, Chief Marketing Officer, OLX South Asia, said, “The #OLXMadAds campaign extends our brand philosophy further. User generated content is core to the OLX platform and hence it is important for OLX to help our users generate high quality and engaging ads. We have evolved to the times when transactions become easier if the ad content is both functional and interesting. In our continued endeavour to assist users in selling faster, this campaign does a good job of educating users with a different perspective.”


RajDeepak Das

RajDeepak Das, Chief Creative Officer, Leo Burnett India, said, “OLX India, being India’s largest marketplace wanted to engage consumers in a unique way. In this age of content creation and sharing, with millions of videos being passed around each day through YouTube, WhatsApp, Facebook and other social networking sites, we wanted to provide OLX users a tool that not only simplifies selling but also makes it fun. Thus was born #OLXMadAds. The #OLXMadAds platform is a true demonstration of how we can use creativity and technology together to create magic for a brand.”


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