MxMIndia announces BTL Baatein Live! powered by VISCOMM. Session 1 on Fri, Dec 11 with Sanjay Tripathy of HDFC Life

07 Dec,2015

By A Correspondent


As competition grows in a marketplace that is getting crowded with multiple messages and many media entities, it has become a challenge for marketers to reach out to their audience, communicate the message and at an affordable cost. Moreover there is a fair amount of ‘wastage’ in mass media vehicles. Thus a ‘value for money’ and a ‘sureshot’ proposition of outreach is ‘below the line’ advertising and promotions (BTL).


BTL is indeed a lot more than POS, vanilla activation ideas or outreach to potential consumers. There are scientific ways to design effective BTL campaigns. However, BTL is perceived as the distant cousin of various marketing tools, not many practitioners come out to discuss and share ideas on the craft and science of below-the-line activities. Ideas are shared peer to peer and are spread via word-of-mouth. Even the A&M trade media doesn’t cover BTL extensively.


Earlier this year, MxMIndia, in association with VISCOMM started cataloguing thoughts and opinions of customers, practitioners, marketers and academia about BTL.


Sanjay Tripathy

BTL Baatein now goes to the next level with BTL Baatein Live! – with a series of interactions with leading marketers and practitioners who believe in power of BTL. To be held every second Friday each month, the first of its kind forum will bring industry leaders, experts, students and academia at an interactive round table to discuss experiences and share views and advice.



BTL Baatein Live! kickstarts with Sanjay Tripathy, Senior EVP, Marketing, Product, Digital and E-commerce, HDFC Life on Friday, December 11 in Mumbai (at Bandra West) to be precise.


This is a closed event where only those invited can attend. However, if you would like to attend this or forthcoming events, please mail with BTL Baatein Live! in the subject. You may call or text VISCOMM at +917045874561


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