Kotak unveils campaign to highlight mobile features

09 Dec,2015

By A Correspondent

In today’s digital world, the mobile phone is fast becoming the focus of everybody’s attention. It empowers people to do what they want to do and need to do from wherever they are, whenever they want to. Banking is no exception. Kotak Mahindra Bank, on its part, has been a pioneer in digital banking.


Over the last few months, Kotak has added several new innovative features, including message money, flight booking, buy a book via twitter, mobile and DTH recharge, internet-free mobile banking, and several other services. Today there are more than 77 different things a customer could do using the Kotak mobile banking app.


The campaign builds on the hugely popular Kona Kona Kotak campaign that announced the coming together of Kotak Mahindra Bank and ING Vysya Bank. The multimedia campaign across TV, outdoor, and digital is built around the slogan “Phone Phone Mein Kotak”. It showcases how mobile banking using Kotak’s app and Hashtag Banking features has transformed the way people lead their lives, in simple and profound ways. Be it in large urban cities or in the smaller towns of our country.


The campaign explores this change that is sweeping across India thanks to technology, innovation, and a customer orientation.


The campaign pegs on three unique features of Kotak Mahindra’s Banking Experience on Mobile: Instant Money Transfer, Tweet to Buy a Book and Flight Booking to give viewers a perspective on the transactions they can do on their phone. It tries to communicate that with passage of time, the means of banking may be evolving but the emotions are just the same.


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