It’s now official. The Sony network will be called Sony Pictures Network

14 Dec,2015

By A Correspondent

 

Even before it started in 1994, as journalists we would call it Sony TV. But the flagship entertainment channel was called Sony Entertainment Television, and in those days when there was no Set Wet gel, it took us some time to get used to referring to the channel as SET. Nahiiiiiiiiin!

 

And then somewhere along its 21-year journey, the company was called Multi Screen Media, and us in the mainstream media (MSM again) were are asked to call it MSM. Some would even refer to it as MSM Sony. When the IPL happened in the late 2000s, SET Max was referred to as Sony Max, as it will now be called we understand.

 

Why it was called Multi Screen Media in the first place, one wonders. Well, whatever be the reason, from now, Sony is going to be called Sony.  And the Bravia will also be prefixed with that.

 

Here’s what NP Singh, CEO, Sony Pictures Networks India has said in a statement:

“After 20 years of successfully experimenting with many firsts including redefining how cinema and cricket are viewed on Indian television, Multi Screen Media (MSM) has renamed itself as Sony Pictures Networks India (SPN).  The new name reflects an integrated brand alignment as it allows us to leverage the strength of the Sony parentage. Naturally, we are guided by a new wave of optimism as we set forth on a journey of exploring new vistas of entertainment.  Sony Pictures Networks India will continue to serve its audiences across geographies. More channels, more genres, more content, more movies, more digital and more television. This is our 6-fold path to serve the multitude of viewers whose hopes and expectations, we are aiming, to exceed. Our focus will remain on becoming the first choice in television and digital entertainment in the country.”

 

Hmmm. This is the time to celebrate the new name getting official. Ay, Soniye, let’s bring out the bubbly.

 

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