Former Dish TV COO Salil Kapoor joins HOOQ as MD

30 Dec,2015

By A Correspondent

 

HOOQ, Asia’s first premium video-on-demand service, has announced the appointment of Salil Kapoor, former COO at Dish TV India Ltd, as Managing Director of its India operations. As country manager, Kapoor will push the company’s goals of getting India HOOQd via the video-on-demand service landscape in India.

 

HOOQ, a joint venture by Singtel, Sony Pictures Television and Warner Bros, claims delivery of over 30,000 hours of Hollywood and Bollywood blockbusters along with popular regional and local programmes.

 

Commenting on his new role, Kapoor said: “It is an exciting opportunity for me to be associated with HOOQ and lead its India operations since this is clearly the future of entertainment. A developing country with an interesting demographic mix, India offers several opportunities for technologies like Cable, DTH and on demand services like HOOQ to co-exist. With growing interest in enjoying an uninterrupted viewing experience and internet penetration on the upswing, more and more time stressed viewers prefer enjoying their daily dose of entertainment at their convenience.The freedom of enjoying premium content from anywhere and at any time clubbed with better internet connectivity and growing smartphone penetration will drive the subscriber growth for HOOQ. I look forward to taking the HOOQ brand philosophy to the next level.”

 

Prior to HOOQ, Kapoor was Chief Operating Officer at Dish TV for over seven years and has also been associated with LG (as CMO),  Microsoft and Samsung.

 

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