F/Nazca Saatchi & Saatchi design creative campaign for Next Awards

01 Dec,2015

By A Correspondent


Iconic photographs & film works from Nirvana, Guinness, Honda and Spike Jonze have made it to the 2016 D&AD Next Awards campaign. These works have been creatively re-imagined by F/Nazca Saatchi & Saatchi into a series of graphic posters. Capturing the essence of what makes them unique using words and emotive illustrations, they are designed to inspire and excite the next generation of photographers and directors to enter their work into the awards. F/Nazca Saatchi & Saatchi are themselves D&AD Award winners, most recently taking home a Yellow Pencil for graphic design in the 2015 Awards.


Pedro Prado, Creative Director F/Nazca Saatch & Saatchi commented: “D&AD, along with the biggest names in direction and cinematography are always a source of inspiration for us. I hope we’ve managed to create a campaign that touches the soul of future great names in the industry.”


Tim Lindsay, D&AD CEO added: “One of the great things about D&AD is the chance it gives us to work directly with great agencies on our own campaigns. It’s no surprise that we’ve gone back to Brazil once again to access that brilliance. The work that F/Nazca have created gets to the heart of what the Next Awards are all about; an inspiring celebration of talent and potential.”


The posters will be supported by a social campaign, animations and films, the latter of these will be released in 2016.


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