Dentsu Mama Lab partners with ActionAid for short film

01 Dec,2015

By A Correspondent


Leading NGO Action Aid has partnered with Dentsu Mama Lab to create awareness and start conversations around inequality, especially in the area of economic inequality.


There are many social behaviors that scream out inequality but in reality have their roots in economic causes. Inequality abounds in many ways. And sometimes, the first step is just in getting a conversation started. Just what @ActionAidIndia has done through its film, The Water Wives.


The Water Wives is a short film, created mainly for the digital medium that Dentsu Mama Lab has created for Action Aid India to highlight this. In less than two days, the film has already clocked over 150,000 views on YouTube and has got over 10,000 shares on ScoopWhoop, besides hundreds of shares on Facebook and Twitter. In addition, it has been covered by India Today, The Logical Indian, Sheroes, StoryPick and many others.


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