DDB Mudra dreams up campaign for SBI home loans

24 Dec,2015

By A Correspondent

 

Banking and financial services major State Bank of India has launched a new ad campaign to talk about the easy and accessible home loan offerings of the bank.

 

Conceptualized and executed by DDB Mudra West, the campaign has been created around everyone’s dream to own their home (‘Harkisika hota hai ek manzil of sapna’) and to encourage a progressive, emotive and productive conversation between these aspiring young home owners and the bank, while attempting to provide them with solution based easy and accessible home loan options as well.  First-time owners often find it discouraging to buy their dream home due to a number of financial hurdles. SBI encourages their consumer to overcome these financial roadblocks by promoting affordable, accessible home loan offerings to this often neglected target group. This multimedia ad campaign targets SBI’s young consumers via digital, television and radio touchpoints.

 

The long format ad film is set to song created by Bollywood music duo- Sachin-Jigar. Singer Benny Dayal lends his voice to the lyrics and tune.

 

Rahul Mathew

Commenting on the campaign, Rahul Mathew, Creative Head, DDB Mudra West said: “Most of home loan advertising show either stifled dreams or not-so-stifled tears. But the excitement of moving into your own home, and that too the one you always wanted, hasn’t been touched up on as often. In fact, paint companies have captured it a lot better than home loans have. “Manzil of Sapna” is our attempt at portraying that exuberance. Home owners are getting younger, so the communication, while talking to the world of house owners at large, needed to be youthful. And you’ll see a lot of that in how the film is shot, in the situations we’ve captured, in the words of the song and of course the music.”

 

Agency Credits

Agency Name: DDB Mudra West

Chairman & CCO: Sonal Dabral

President, DDB Mudra West: Rajiv Sabnis

Account Management: Sanjay Panday, Makarand Gholba, Mousumi Haldar

Account Planning: Amit Kekre, Toru Jhaveri, SanchariChakrabarty

Creative Team: Rahul Mathew, Manoj Bhavnani, Vinit Sanghvi, Ravi Ananthan, Rinku Jariwala

Films Team: Vishal Sane, Siddhi Bhopale

Director: Nitin Parmar

Production House: Equinox

 

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