CarDekho’s Monu-mental’ TVC to ‘Feel the Car’

29 Dec,2015

By A Correspondent

 

Automobile buy-and-sell platform CarDekho has released a quirky new TVC campaign that highlights the new ‘Feel the Car’ feature available on the CarDekho app.

 

Speaking on the TVC, LK Gupta, CMO, CarDekho, said, “We know how attached Indian consumers are to their cars, and we know how crazy our own employees are to develop product features to really bring alive a virtual car experience. This new TVC is the perfect way of defining the new feature, explained and demonstrated by the actual mavericks behind the development. Additionally, all aspects of the production were taken care of by our in-house team to maintain the integrity and clarity of the messaging. We are confident that our new feature will enhance user experience and allow consumers to make the most informed car purchase decisions.”

 

With a full 360 degree interior and exterior view, recreation of the sounds such as horn, ignition or revving, and embedded video and text pop-ups to explain various car features, CarDekho’s ‘Feel the Car’ feature is a high-functionality development, notes a communiqué.

 

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