Cadbury Bournville reintroduced in new avatar; unveils new campaign

23 Dec,2015

By A Correspondent

 

To remind a busy executive or a home maker to take out time for unwinding, Mondelez India has re-introduced Cadbury Bournville. The product is crafted from fine quality cocoa, carefully selected and refined to deliver an elegantly smooth, dark chocolate experience that captivates the senses with lingering cocoa character, that will set the mood right and add that extra flavor and delight to ‘personal unwind time’, at the end of each day.

 

“We realize the importance of an individual’s unwind time and we want people to celebrate this end of day routine and reward themselves. By introducing Cadbury Bournville as the perfect unwind partner, we hope to enhance this experience for our consumers. We are confident that the rich & irresistible taste of the Cadbury Bournville will heighten your senses and the lingering after-taste will leave you craving for more wind down moments,” said Prashant Peres, Director – Marketing (Chocolates), Mondelez India.

 

Mondelēz International has the strong credential in space of Chocolates; and is the maker of some of the leading Global Dark Chocolate brands in the world, like Cote O’Dor and Green & Black. Dark Chocolate is still a nascent category and Cadbury Bournville believes that the current positioning will help establish the end of the day occasion which will eventually lead into developing the Dark Chocolate category in India.

 

With a structured aim at targeting the Cadbury Bournville’s core target audience, this campaign will be supported by a new TVC, extensive sampling, outdoor advertising and interesting digital engagements. The creative agency for this campaign is Ogilvy & Mather; digital & media agency is Pinnacle (Madison).

 

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