Bang in the Middle nets digital mandate of Mahindra Comviva

04 Dec,2015

By A Correspondent

 

Bang in the Middle has been appointed by Mahindra Comviva, the global leaders in providing mobility solutions, to handle its digital presence.

 

Bang in the Middle will lead the digital marketing program to elevate the brand image through an integrated marketing communications strategy, including digital, corporate, trade and consumer public relations, while driving reputation across the globe. Bang in the Middle will help the brand craft a distinct identity on the web for its audience across the globe.

 

Rajat Dayal

Rajat Dayal, Head of Marketing at Mahindra Comviva commented, “Mahindra Comviva is a recognized brand in the mobility space. As we continue to grow our business across the globe, it’s critical that we create a meaningful and relevant digital experience. Our offerings are focused to a global audience and this audience is digitally connected. Bang in the Middle is the perfect partner to help us become more relevant to our existing and prospect customers, and remain at the forefront of the digital ecosystem, across all channels.”

 

Prathap Suthan

Prathap Suthan, CCO and Managing Partner of Bang in the Middle said, “Mahindra Comviva is a global brand and we are delighted to partner them in their quest to expand globally. Building expertise of Mahindra Comviva is a key task and we are happy to partner them.”

 

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