Amway India signs Farhan Akhtar as brand ambassador for Nutrilite

28 Dec,2015

By A Correspondent

 

Direct selling FMCG company Amway India has signed Farhan Akhtar as brand ambassador to promote the Nutrilite range of the products.

 

Speaking on the occasion, Anshu Budhraja, CEO, Amway India, said, “We needed a strong and credible face who could help people understand the role of supplementation in addition to balanced diet and exercise as part of leading a healthy lifestyle. Farhan Akhtar was an obvious choice.”

 

“In India, Nutrilite has firmly established itself as the leading brand in the vitamins and dietary supplements category. The brand contributes more than 50% of Amway India’s turnover. We are confident that Farhan’s association will provide a further fillip to the Nutrilite brand in the country. We plan to launch a high decibel 360 degree campaign in early 2016 to leverage the association of Farhan Akhtar with Nutrilite,” added Budhraja.

 

Talking about Farhan Akhtar as Brand Ambassador for Nutrilite, Sundip Shah, Chief Marketing Officer, Amway India, said, “Besides being talented and versatile, Farhan is physically fit with a stature and youth appeal that resonates well with Nutrilite’s world class image offering the best of nature and the best of science for optimal health. Consumer response to the association of Farhan with Nutrilite has also been very positive.”

 

 

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