Amith Prabhu: 15 books to read for PR pros in the year ahead

14 Dec,2015

By Amith Prabhu


As I was setting up a library at the Indian School of Communications and Reputation I spent considerable time researching the 100 must-have books in a library of a PR professional. We hope to make it the best library for a communicator. I have picked 15 books that anyone in the business must read:

1. Big Data: A Revolution That Will Transform How We Live, Work and Think by Viktor Mayer-Schönberger and Kenneth Cukier


2. Trust Me, I’m Lying: Confessions of a Media Manipulator by Ryan Holiday


3. The Art of Seduction by Robert Greene


4. Repositioning by Jack Trout


5. The Father of Spin by Larry Tye


6. Spin Sucks: How the Public Relations Industry Got Such a Bad Name and How You Can Fix It by Gini Dietrich


7. Business and Community: The Story of Corporate Social Responsibility in India by Pushpa Sundar


8. Public Relations in India: New Tasks and Responsibilities by J V Vilanilam


9. Crystallizing Public Opinion by Edward L. Bernays


10. Social Media Explained by Mark Schaefer


11. Reputation Rules by Daniel Diermeier


12. Trust me, PR is Dead by Robert Philips


13. Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line by Kevin Jackson


14. Managing the Professional Service Firm by David Meister


15. New rules of marketing and PR by David Merman Scott


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