Amagi launches new TVC aimed at SMEs

29 Dec,2015

By A Correspondent


Technology-driven ad network Amagi has launched a TVC campaign titled ‘Bada Socho TV Socho’ encouraging entrepreneurs to target their audience on national TV. Amagi’s patented watermarking technology enables it to split national ad inventory and sell it regionally to advertisers for as little as Rs 250.


Created in-house in collaboration with Bengaluru-based production house Black Global Solutions, the TVC will be aired on Amagi’s partner channels.


Stressing on the importance of the development of SMEs, Baskar Subramanian, co-founder of Amagi, said, “We believe that TV should be democratized for everyone. Amagi’s geo-targeted TV advertising technology provides the opportunity for entrepreneurs to grow exponentially and focus on their target markets at minimal costs. There is no greater satisfaction for an entrepreneur than to see his dreams unfold right before him, on TV. And Amagi’s TVC is all about that.’’


Amagi believes that its TVC will make a deep impact on the advertising industry and help in expanding the footprint of many Indian SMEs. So far, the company has reported 80 per cent of its customers as first-time TV advertisers. In addition to helping advertisers create their very own TVCs, Amagi’s My Media Plan provides customized ad packages.


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