Wills Lifestyle attempts the unthinkable with #Mannequinsonabreak

20 Nov,2015

By A Correspondent


The Reason Why Mannequins Went On A Break…Our #MannequinsOnABreak made everyone think, “Who’s ever heard of a fashion store not having mannequins to display their clothes?”Prepare to be wowed with Wills Lifestyle’s “mannequin-free” launch of the Autumn Winter ’15 collection!

Posted by Wills Lifestyle on Sunday, November 8, 2015

Wills Lifestyle has launched a new campaign – #Mannequinsonabreak. After the success of RFID tags, 360 degrees selfie booth and fashion drone, Wills Lifestyle leads the way in enhancing consumer experience at the brand stores with a truly innovative mix of fashion and technology.


The campaign, which is being unveiled in different stages through the month of November, is about agitated, over-worked mannequins inside the brand store getting together in the café and planning on taking a holiday. The campaign develops further with the mannequins collectively going to the HR and announcing their displeasure on not getting time off. Their frustration builds up and the entire group takes off leaving the store display empty.


Enter Wills Lifestyle holographic displays featuring models showcasing the latest AW’15 collection live on the runway!


The idea behind the campaign is to showcase the entire festive season collection in a quirky manner and promote technology-enabled marketing. Wills Lifestyle has always pioneered technology in the fashion space and the first-of-its kind holographic activity is yet another initiative from the brand.


Speaking on the launch of the campaign, Atul Chand, Divisional Chief Executive, ITC Lifestyle Retailing Business, said, “Wills Lifestyle has always been at the forefront of innovation and driven the business of fashion in India with novel interactive platforms. Being at the helm of creativity, we have integrated modern technology with fashion yet again this season thereby creating a unique way to display our new collection and enriching consumer experience in the brick and mortar world. The objective is to create awareness about the new season collection and drive people to the store for one of its kind brand expereince.”


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