Social Media Week to delve on ‘Upwardly Mobile’ this year

10 Nov,2015

By A Correspondent

 

Mumbai will be one of the 12 cities across the world to host the fifth edition of the leading international digital conference, Social Media Week from November 16 – 20. The platform is an effort to bring leading social influencers together to re-imagine human connectivity and to understand how humanity and technology can come together to change the ways we live, work and create. This year, the theme is ‘Upwardly mobile: The rise of the connected class’. The other host cities are Berlin, Chicago, Johannesburg, London, Los Angeles, Miami, Mumbai, Rome, Rotterdam, São Paulo, Sydney, and Toronto. The conference will be held at the ISDI Parsons School of Innovation and Design at Lower Parel.

 

“The world of social media has subsumed almost all aspects of our lives today. At Social Media Week, we bring together the contributors and pioneers of this change to help the community acquaint themselves with the dynamics of human connectivity via mobile platforms, through sharing of ideas and experiences.” said, Rohit Varma, Founder RSQUARE Consulting and Director Social Media Week, which brought Social Media Week to India.

 

The Internet and Mobile Association of India recently announced that internet users in India now exceed 350 million out of which, 45 per cent users access the internet through mobile phones. Out of our total population of 1,285 million, 46 per cent (590 million) are mobile users. These advancements have enabled a myriad of new innovations in areas as diverse as marketing, entrepreneurship and regulation of traffic. Social Media Week will curate and share the best ideas, innovations and insights into how social media and technology are changing business, society and culture in India.

 

With its impressive line-up of speakers and exciting and relevant themes, it promises to be a rewarding opportunity for participants. The speakers include brand expert Suhel Seth and international news anchor Richard Lui. Joint Commissioner of Police (Traffic), Milind Bharambe, will share the experience of successfully tapping social media to influence behaviour and run social campaigns. Ansoo Gupta, a pioneer of safe and affordable adventure travel for women and COO of Pinstorm will also address the audience. Munaf Kapadia, CEO of The Bohri Kitchen and other ‘foodpreneurs’ will share insights on how social media has impacted the food business.

 

Started in New York in 2012 by Crowdcentric Media LLC, Social Media Week has evolved into a global movement that taps into human networks to create and share a knowledge bank, through debates, discussions and talks, which helps people stay connected the world-over.

 

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