Sagar Mahabaleshwarkar to join Cheil as creative head

04 Nov,2015

By Pritha Mitra Dasgupta


Sagar Mahabaleshwarkar, Singapore-based executive creative director of network startup Bates CHI & Partners, is returning to India as chief creative officer of advertising agency Cheil.


His primary mandate will be to step up the creative standard of the agency that handles the account of South Korean conglomerate Samsung, one of the biggest advertisers in India.


Mahabaleshwarkar, who will join the agency on December 1, will report to Shiv Sethuraman, group president of Cheil South-West Asia and will be based out of Delhi. “I always wanted to spend a year or so in the region to get the new experience before moving on from Bates,” said Mahabaleshwarkar, the former chief creative officer of Bates India. He relocated to Singapore about 10 months ago and took over the regional role which entailed looking at the creative work of Bates in China, Myanmar, Vietnam, Singapore and Malaysia.


“Your mind opens in a different way when you work at the regional level. Each market is different and has separate challenges,” said Mahabaleshwarkar, who created the ad campaign for Tata Safari during his stint with Ogilvy & Mather.


Mahabaleshwarkar started his career as a designer with Design Core India in 1990. In 1992 he joined O&M as senior group creative director. After a 15-year long stint he moved to Rediffusion Y&R in 2007 and joined Bates in 2010. He has won several awards including Cannes Lions (Gold, Silver & Bronze), One Show, Clio, D&AD, Abbys, Effies and the Yahoo Big Idea Chair.


Source:The Economic Times

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