O&M out with a new campaign for Titan Watches

23 Nov,2015

By A Correspondent

 

Over the years, Titan Watches has managed to influence men with its many offerings. After gliding through an era of machos and metrosexuals, we’re now in the age of the quintessential man – whose manliness is not defined by his physique and but his attitude.

 

In its new campaign – The Titan Man, the film opens with him getting ready for the night. The camera follows him through the night as he takes one last look at himself in the dressing mirror and puts on his favorite watch. He heads down the crowded streets, through a dim-lit subway, all the way to the hottest party in town. Never losing sight of his charm and enchanting smile, the camera makes its way with him through the lively kitchen of the club to its dance floor. The film closes with a knowing wink from him telling us there’s much more to him.

 

Sharing his thoughts on the campaign, Sirish Chandrasekhar, Head – Marketing, Titan Watches, Titan Company Limited, says, “Titan has always looked at cultural and social trends with an alternative lens and the idea of the quintessential man is a very interesting take. There is a certain confidence that the new age man has. This confidence is emanating from his belief in himself and the fact that he knows he can make a difference.”

 

Tithi Ghosh, Senior Vice President & Head of Advertising, Ogilvy & Mather (South), adds “Titan watches are coveted fashion accessories and they are worn by men who have style and swagger. In this ad, we have focused on the cool head and exciting pace with which the modern Indian man lives his life outside of work. We hope the modern male audiences will connect with the confidence and style quotient of the Titan man.”

 

Conceptualized by Ogilvy and Mather, the campaign will be supported with print and outdoor as well.

 

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