MSM rebrands itself as Sony Pictures Networks

04 Nov,2015

By A Correspondent

 

In sync with its intent of becoming the leading choice of television entertainment in India, Multi Screen Media (MSM) has rebranded itself. The rebranding includes both, the name as well as logo change.

 

Subject to regulatory approvals, Multi Screen Media Private Limited (MSM) will be renamed as Sony Pictures Networks India Private Limited (SPN).

 

Andy Kaplan, President Worldwide Networks, Sony Pictures Television (SPT) said “Our channels in India represent an important part of Sony Pictures Television’s global portfolio and we are proud to be part of the fabric of the diverse Indian culture. As we celebrate bringing the best entertainment to viewers in India for 20 years, it’s only fitting that these networks be branded as part of our Sony family. Like the Sony brand, which stands for innovation, creativity and delight, SPN brings the same qualities to our viewers.”

 

NP Singh, CEO, Multi Screen Media (MSM) added: “As MSM, we’ve served television audiences worldwide for the last 20 years, during which time we pioneered new formats, new shows and actually set the trends for television entertainment. We changed the dynamics of how cricket and cinema were viewed on Indian television and contoured a variety of genres in TV entertainment. So, while ‘Kaun Banega Crorepati’ and ‘Dus Ka Dum’ created new waves in television gaming, ‘Boogie Woogie’ and ‘Indian Idol’ brought the commoner’s talent on the telly. We were also the first ones to embrace the cultural fabric of India by providing SAB – an out-and-out family humour channel.”

 

“The strategic intent behind rebranding Multi Screen Media (MSM) into Sony Pictures Network (SPN) is to align with our parent company and thereby accrue the benefit of global synergies. The new logo is our way of creating a picture from a pixel; a campaign from an idea and a revolution in progressive television entertainment. Going forward, Sony Pictures Networks will steer its helm on three levers, namely – General entertainment, sports and digital. With a comprehensive bouquet of varied channels, we are equipped today to serve India’s population both, in the urban and rural areas as well across geographies.”

 

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