By A Correspondent

Madison Media has announced that Vanita Keswani, currently COO of Madison Media Sigma, has been promoted to CEO, Madison Media Sigma and Shekhar Bannerjee, current Senior VP Pinnacle has been promoted to COO, Madison Media Infinity.

Keswani has about 24 years of experience, and has been with Madison Media for the last 18 years. She heads a large portfolio of clients including Raymond, Piramal, McDonald’s, Shaadi.com, Pidilite, Indian Oil, Lodha, DHFL, Omkar and many others.

Bannerjee joined Madison Media as a Management Trainee in 2004 and has risen to the top over the last 11 years. He will be responsible for Godrej, Asian Paints and Marico business of the Bombay office.

Vikram Sakhuja

Sayid Vikram Sakhuja, Group CEO, Madison Media & OOH on the elevations: “This is a great recognition for Vanita and Shekhar. Vanita has brought solidity to a diverse portfolio and has driven consistent Client value. Shekhar in his most recent avatar had driven Mondelez to a World Class Account. Both these promotions are truly deserving and I wish them the best in their new challenges.”

These promotions are part of Madison Next, an all-encompassing programme launched by Madison three months ago to get the agency future-ready, focus on digital, empower youngsters, promoting internal talent to senior level management roles across units and focus on research, insights and big data.