Leo Burnett wins General Mills

26 Nov,2015

Leo Burnett has bagged the integrated communications mandate for the entire product portfolio of General Mills in a multi-agency pitch. Most top agencies participated in the process, notes a communique. BBDO India serviced the account until this development.


It may be rememebered that Leo Burnett was instrumental in launching the Pillsbury brand in India. According to sources, with Pillsbury facing the heat in the market, there is need for a new creative thrust and hence the need to look at change of agency.


On the decision to choose Leo Burnett as the creative partner, Salil Murthy, Marketing Director, General Mills India, has said officially: “Getting the right creative partners on board is an important first step in realising our growth potential in India. There is incredible opportunity for us as Indian consumers are increasingly opting for better quality food products that make their lives healthier, easier and richer. Our products across Pillsbury Atta, Cake Mixes, Chocolate Spreads and RTC food mixes deliver exceptionally well on providing great taste and convenience in cooking with our unique quick and easy to prepare food solutions. Looking ahead, we will expand our product portfolio and back that with strategic communication to truly win with consumers. Leo Burnett is best placed with capabilities across the communication spectrum to deliver that and we hope to see some exciting integrated work.”


Said Saurabh Varma, CEO – South Asia, Leo Burnett, “In the era of changing consumer trends and lifestyles, we have a clear mandate to redefine the purpose for General Mills and boost consumer preference and loyalty for all their brands, namely – Pillsbury, Nature Valley, Betty Crocker and more.”



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