It’s Mindshare (& PHD) again for HUL!

24 Nov,2015


By A Correspondent


Media agency Mindshare’s India operations will continue to handle the non-digital media duties for FMCG major Hindustan Unilever. The WPP agency has been appointed by Unilever in 60 markets in its global media agency review which it conducts periodically. Omnicom’s PHD will continue to oversee the digital spends for HUL in India.


“We just celebrated 20 years of a great partnership. This news brings in a momentum to instill new thinking and adaptive way of engagement with consumers. We are completely poised to take on this challenge of discovering inventive ways of achieving key goals of Unilever,” said Prasanth Kumar, CEO, Mindshare South Asia.


Added Amin Lakhani, Head, Mindshare Fulcrum South Asia, which oversees the HUL business: “We are delighted to continue our partnership with Unilever. As the team, we embark on creating futuristic marketing solutions for all the Unilever portfolio brands. Greater consumer engagement with content in a real time environment and bespoke integrated media planning will be our topmost priority. The team is excited to be the lead partner to Unilever in their next phase of growth.”


Just last week, Mindshare celebrated 20 years of partnership handling the media duties of HUL in the presence of Sanjiv Mehta, Managing Director and CEO, HUL and Mindshare Global CEO Nick Emery. A communiqué from Mindshare on PR Newswire quotes Emery saying: “Unilever is not only one of the world’s largest advertisers, it is one of the most progressive. It is a great privilege and also a great reflection on our teams that we now work with Unilever in 60 markets across all continents.”


Mindshare has been confirmed as Unilever’s media agency partner in Europe, North America, South East Asia, South Asia and Africa.  PHD and IPG agency Initiative will also execute media spends for Unilever in certain international markets. . It’s been mostly status quo for Unilever’s media mandates, except, as per an Ad Age report, that some European markets have moved from PHD to Mindshare and the all-important Australian market has moved from Mindshare to PHD. China, it may be noted, will be with PHD, as will be Taiwan, Hong Kong, New Zealand and Australia. Initiative will direct Unilever spends in Latin America and Greece.


PHD officials were not available for comment.


In Arrangement with


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