It’s for ‘Like Minded People’, says Micromax of Canvas 5

27 Nov,2015

By A Correspondent


Micromax has launched its latest flagship smartphone Canvas 5 that brings forth the ‘best of all-in-one’ proposition to the new age consumers. The new smartphone brings together an aesthetically appealing phone without compromising on other features such as power, battery, screen size and resolution, and camera, making it the ‘Complete Smartphone’ for an evolved user.


To put across the compelling features of the smartphone, the communication for its TVC campaign is based on the insight that youngsters today are making multiple choices in everyday life as a ‘default’. They are not happy with what’s a given and always want more. They want a career and fun and a balanced life and to make an impact on the world. This behavior is visible in everyday choices they make while shopping, eating out and other leisure activities. This generation always wants more out of life at any given point.


Micromax along with its production House ‘Like Minded People’ have come up with an exciting TVC which showcases how today’s ‘AND generation’ don’t want to give anything up, and  the new Canvas 5 is a smartphone designed for them, as it comes with exciting features.


Commenting on the campaign, Shubhajit Sen, CMO, Micromax Informatics said, “Micromax has always been a frontrunner when it comes to breaking barriers with our innovative product offerings for the new age consumers. The new 4G enabled Canvas 5 smartphone, with its best in class features, is a game changer in the smartphone space targeting those who don’t want to compromise and are keen to experience the new levels of multi-tasking and superb performance. Taking this ahead, our campaign is aimed at targeting the same socially active youth or the ‘AND Generation’ who wants to maintain a fine balance between entertainment, productivity and connectivity.”


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