Havas powers FX India’s Doctor Who celebrations

30 Nov,2015

By A Correspondent


FX India partnered with Havas Media India to engage Doctor Who audiences in India through November in an attempt to make Nov 23 a memorable day in their lives!


Doctor Who, the world’s longest running sci-fi show which premiered on BBC, November 23, 1963 has Whovians (fans), across the globe. Every year, The Doctor’s birthday is celebrated as TARDIS Day named after his Time Machine/Spacecraft and is one of the biggest events of the year for every Whovian.


The ball was set rolling by informing active fan clubs on Facebook that something big was coming their way. Keeping true to the show’s legacy they were informed of a chance of being a part of the next best thing to a ‘Companion’, a Doctor Who sidekick. This was done on Twitter as well.


The celebrations saw #TARDISdayOnFXgather over 21.5 million impressions with over 7,000 tweets from 400+ contributors. As a special treat for the fans, TARDIS day wishes from The Doctor was shared via a video link https://www.facebook.com/FXIndia/videos/vb.117763098286699/1278489708880693/?type=2&theater


While this was happening on digital, on-air#TARDISdayOnFXwas celebrated by airing The Doctor Series9 marathon.


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