Fastrack raises awareness about the counterfeit market

09 Nov,2015

By A Correspondent

 

Youth brand Fastrack has taken a quirky and wild approach to raise awareness about the issue of counterfeiting at a consumer level via engagement by unveiling a new campaign. Fastrack has rolled out the #DontFakeWithMe consumer engagement campaign, sending out a message to all those consumers who carry fake products, with a focus on Fastrack bags. To drive the point home, the brand has decided to give some fake bags what they really deserve, capture it on video and roll it out as a sweet little precursor to a larger on ground and digital campaign. Fastrack has set up a Destruction Room in two locations in Bangalore, where just about anyone can dish out some tough love to a fraud, and walk home with an original Fastrack product.

 

Sharing her thoughts on the campaign, Suparna Mitra, CMO – Watches & Accessories Division, Titan Company Limited says, “Fastrack, being the irreverent brand it is, always approaches things in a fresh and interesting manner. In an attempt to raise awareness amongst its consumers about choosing to buy authentic and quality products over counterfeits, the brand is proud to present its latest campaign – #DontFakeWithMe. With both online and on-ground components involved in the campaign, Fastrack invites its audience to use weapons and destroy fake bags in a fun, quirky and engaging manner. We look forward to engaging with our audience in a truly unique format while bringing to life the ethos of what runs in this brand’s DNA.”

 

A three day pilot of the on ground campaign went live in Bangalore from 6th November, 2015 and will be taken across the country in the coming months. The brand set up Destruction Rooms in two locations, where they invited consumers to use weapons and destroy fake Fastrack bags in a quirky manner. The Destruction Rooms are set up in an exclusive Fastrack Store on CMH Road and in Garuda Mall.

 

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