DY Works bags branding mandate for Aurangabad Industrial Township

19 Nov,2015

By A Correspondent

 

DY Works has been awarded branding mandate for Aurangabad Industrial Township, also known as Shendra-Bidkin industrial belt, being developed as a part of Government of India’s prestigious Delhi Mumbai Industrial Corridor Project. DY Works bagged the mandate by towering over five peers including JWT.

 

Alpana Parida

Alpana Parida, President, DY Works, said, “This can be termed as an orbital shift for the company. We have always believed that true design always fosters positive transformation. Associating as a brand consultant with smart city is not only a prestigious moment for the team but will enable us to take the narrative of DY Works into newer arenas that demand design thinking.”

 

The awarded mandate for Aurangabad Industrial Township is aimed at development of strategic brand identity, in order to improve awareness and visibility within potential local and global investor community as well as the general public.

 

Delhi Mumbai Industrial Corridor (DMIC) is India’s most ambitious Infrastructure programme aiming to develop new industrial cities as “Smart Cities” and converging next generation technologies across infrastructure sectors. The objective is to expand India’s manufacturing and services base and develop DMIC as a “Global Manufacturing and Trading Hub”. In the first phase seven new industrial cities are being developed. The programme has been conceptualized in partnership and collaboration with Government of Japan.

 

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