Wild Stone unveils new TVC to promote new offering

05 Oct,2015

By A Correspondent


McNROE Consumer Products Pvt. Ltd, parent company of Wild Stone Deodorants unveiled an all new exciting range of ‘Fine Fragrance Deos’ with an intriguing new TVC directed by the much applauded film director and producer Shoojit Sircar. The captivating TVC features Neil Bhoopalam as the Wild Stone man alongside an international model Daniella.


Speaking about the launch of the new product and the campaign, N.K. Daga, Director-Founder, McNROE Consumer Products Pvt. Ltd, said “We are delighted to bring international premium fragrances through Wild Stone’s new Fine Fragrance Deos to Indian consumers. Over the years, McNROE aims to push the boundaries of male grooming through product innovation with an intention to deliver the best experience in the industry.”


With Ila Arun’s distinctive music in the background, the TVC opens up to a lavish Indian wedding of a French bride in a palace. Amidst the madness of the celebrations, the bride is distracted by the mesmerising Wild Stone fragrance made from French perfumes. In its signature style the TVC divulges the playful side of the bride in a graceful way.


The new range of Wild Stone deodorants are designed in France by the leading perfumers like Firmenich, Givaudan and Mane. The premium perfume body spray collection offers six fresh variants – Drift, Wave, Surge, Burst, Charge and Thrill and consists of a unique combination of notes such as Cedar, Patchouli, Vetiver, Amber, Sandalwood, Vanilla to name a few. The fine fragrance deo range is available across India in a 120 ml can priced at INR 199 only.


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