Virtual Reality company “Digital Art VRe” unveiled

19 Oct,2015

By A Correspondent


Setu Advertising and Digital Art have come together to form Digital Art VRe, a company focussed on creating customised, immersive virtual reality experiences.


Based in Pune, both companies have complementing core competencies. While Digital Art specialises in 3D visualisation, realistic renderings with global illumination lighting systems and multimedia presentations, Setu Advertising is a 30 year old, full-service 360 degree brand communications and advertising agency.


Rugwed Deshpande

“We’re in the business of brand building and communication. And lifelike experiences are one of the most effective forms of communication. Virtual Reality is simply the means to offer that experience to people and to deliver uncluttered communication,” says Rugwed Deshpande, Director, Setu Advertising.



Ajay Parge

Ajay Parge, Managing Director, Digital Art, is very excited to work in the Virtual Reality Domain. “This is a medium where even the minutest details can make a big difference to the end product. The amount of perfection required is phenomenal, and that’s what makes it so challenging and interesting at the same time,” he says.


As forerunners in the virtual reality scene in India, Deshpande and Parge attended the recent ‘Oculus Connect 2’, one of the biggest global events centered on virtual reality. Held in Hollywood from 23rd-25th September, ‘Oculus Connect 2′ is a platform where virtual reality thought leaders, innovators and creators come together, experts deliver keynote addresses and conduct workshops related to Game and Apps Design, Hardware, Product, Cinematic Virtual Realty and Virtual Reality Engineering.


Commenting on being invited to the prestigious ‘Oculus Connect 2’ Deshpande said, “We were indeed excited and humbled to be a part of this mega event on virtual reality. It gave us a great platform to interact with global thought leaders and modern legends in the space of virtual reality. In fact we presented some of our own VR creations, one of which was that of Pune’s Shaniwarwada. Our overall effort falls in line with PM Narendra Modi’s vision of recreating museums and historic places, using virtual reality as a medium. Not only did our work garner much appreciation but one of our commercial VR projects, ‘K52’ done for a real estate client has now been featured on the official Oculus Share and AutoCAD websites. Obviously, we’re thrilled! In the second phase of implementation, we intend to work closely with the Government of India for education, entertainment and events. Prof. Mandar Rane, a senior faculty member from IIT Bombay has agreed to join us as a content adviser.”


“Being at OC2 gave us an excellent opportunity to work with makers and experts of this technology and explore it in a much better manner. We are excited about future collaboration opportunities with the global developer community,” said Parge.


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