Times property channel ‘Magicbricks Now’ to launch on Nov 1

29 Oct,2015

By A Correspondent


The real estate business is said to on a low. Don’t get fooled by those big ads in the papers. Apartments aren’t selling as well as they should. But that hasn’t deterred Times Network to launch what is being billed as an “unbiased, trustworthy and authoritative perspective on the property business and will help its viewers ‘Be Un-Confused’ about the sector.


This is tough to believe given that the Times group has pioneered offerings like Medianet which deals with editorial space in certain sections of the group’s publications being sold like advertising. Even discerning and values-driven business groups have embraced the cash-for-content innovation. In the light of this, it will be interesting to say how much the new channel will ward off the pulls and pressures of advertisers, and still offer unbiased and trustworthy content.


While Minister Venkaiah Naidu said good things about the Times group and on the need for a property channel, here’s what others from the network said.


Note: MxMIndia wasn’t present for the event held in Delhi, though we were invited to it. The invitation had the name of Editor-in-Chief and President – News Arnab Goswami, but the communiqué we received doesn’t bear his quote.


M K Anand

This is part of the quote from M K Anand, MD & CEO, Times Network:, “Magicbricks Now has been launched to guide the consumer through the complex and seemingly intimidating world of real-estate transactions.  While real estate is of paramount importance in the life of every Indian, equally, the space is full of complexities, jargon and confusion.  Magicbricks Now will provide unbiased, trustworthy and the most authoritative perspectives on the property business to help the consumer ‘Be un-confused’.”


Faye D’Souza Editor, Magicbricks Now, said: “Magicbricks Now is here with a singular focus – on the end-consumer. Magicbricks Now will offer a rich array of programs that range from News bulletins to property hotlines, debates, leadership insights and more.”


Sudhir Pai, CEO, Magicbricks.com added: “Magicbricks is delighted to be a part of this initiative with the Times Network. Our endeavour has always been to make our brand ubiquitous across media so as to provide consumers with rich and in-depth information when it comes to matters of property. With this association we leverage the visual appeal of television to communicate our rich data and analytics in an easy-to-consume manner for the consumer. With this launch, we strengthen the offering and make ourselves available at every touch point to consumers.”


It may be remembered that Magicbricks.com is the popular online property transaction portal set up by the Times group.


Meanwhile, the channel has has partnered has got on board Lotus Greens Developers Private Ltd and Mantri Developers Pvt.Ltd, as key sponsors from Day One.


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