Sorrell bullish on India story

08 Oct,2015


By A Correspondent


WPP chief executive officer Martin Sorrell isn’t an infrequent visitor to India. In India for his annual reviews and announcing some key business initiatives, Sorrell is bullish about the country, and as he is with Prime Minister Narendra Modi whom he met in the United States with media captains last fortnight.


The India revenues for WPP are around USD 600 million, but it’s growing over 10 per cent, far above the global average.


Sorrell announced multiple new business initiatives in the country. After the Cohn & Wolfe acquisition of majority stake in Six Degrees PR and Alphabet Consulting, as reported by MxMIndia a few weeks back, he also inaugurated the WPP School of Communication in association with the Indian School of Design and Innovation in Central Mumbai. He also announced the launch of the Data Alliance with the objective of helping clients exploit data and analytics.


Part of the Sorrell agenda was the announcement of the coming together of Geometry Global and Encompass Network (GGEN). The merged entity fashions itself as the biggest experiential marketing player in the country. Sorrell also announced the WPP India Corporate Social Responsibility Foundation that orchestrates all CSR activities of WPP companies.


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